Find PR firm decision-makers.
PRWeek rankings, O'Dwyer's directory, PRSA membership, and Muck Rack data, not a stale database.
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[01] Discover
25K+ PR firms.
Most are invisible to traditional lead gen tools.
Boutique PR firms, solo communications consultants, and specialized media relations agencies make up the long tail of the PR industry. They're ranked on PRWeek, listed in PRSA directories, and profiled on O'Dwyer's — but almost none of them appear in traditional B2B sales tools.
0K+
PR firms in the US
agencies, consultancies, and independents
0%
Have fewer than 20 employees
principal-led boutique shops
< 0%
Are in traditional lead gen tools
invisible to conventional sales platforms
< 0 min
To build your list in Origami
any specialty, city, or ranking
[02] Research
AI agents that find PR firms where
they actually have a presence.
PR firm principals aren't waiting to be found on ZoomInfo. They're on PRWeek rankings, O'Dwyer's PR Firm directory, PRSA membership lists, and Muck Rack. Origami's AI agents search these sources in real time — pulling firm details, principal names, specializations, and growth signals that traditional databases miss entirely.
[03] Capabilities
Find your ideal PR firm.
Qualified list in under 2 minutes.
PRWeek and O'Dwyer's as the source of truth
Every established PR firm is ranked on PRWeek or listed in O'Dwyer's PR Firm directory. Origami searches both — pulling firm name, principal, specialty, revenue tier, and notable clients in real time.
PRSA accreditation as a quality filter
PRSA (Public Relations Society of America) accreditation signals professional standards and industry commitment. Use PRSA membership as a targeting filter to focus on credentialed, serious practitioners.
Industry specialization as a targeting dimension
Filter by tech PR, healthcare communications, crisis management, public affairs, or consumer brands. Origami maps each firm's specialization from directory listings, case studies, and client rosters.
Account wins as a growth signal
A PR firm that just won a new AOR (agency of record) engagement or announced a client win is in growth mode. Origami tracks press releases, PRWeek coverage, and LinkedIn announcements to surface firms on an upward trajectory.
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